The State Farm 6-Month Turnaround

After three straight years in the red, State Farm bought our “Get To A Better State” platform. It turned the brand into a “shiny object” almost instantly – resulting in their two best years in their entire 90 year history,

Large, mature brands who have lost their momentum can’t just turn around on a dime. Or maybe they can. The case study.

Our newest Aaron Rodgers spot.

Our new campaign.

State Farm now does business however, where ever and when ever you want. “Journey.”

Save $500 when you switch to State Farm. Then blow it on something stupid. “Falcon.”.

Fall for Geico’s 15 minutes at your own risk. You’ll be back.
“Jerry.”

Even when a State Farm agent’s not around, our Pocket Agent is. Believe it. “Mobility.”